JD Sanders RV Gainesville Blog

  • Published on May 13, 2014

    NewAirstream Design

    Pursuit | rv dealer alachula florida

    As your Florida Airstream dealer, we here at J.D. Sanders RV Center love the Airstream brand!

    With its durability, mystique and performance, we believe you can’t find much better in the RV world than an Airstream.

    That is why we thought it would be worth sharing what a college in Columbus, Ohio is doing that has everyone rethinking the future of Airstream trailers.

    Building an Airstream

    Students at the Columbus College of Art and Design were given an assignment that might have been too daunting for some college kids. But these kids stepped up and knocked this one out of the park!

    PursuitAfter the college approached Airstream Inc. about a collaborative project where students would design, market and provide documentation of an Airstream build, Airstream CEO Bob Wheeler liked the idea.

    Wheeler agreed to let the students take on the project, saying “This brand has survived for 83 years only by reinventing itself for each generation.” Wheeler was hoping that the design would once again show why Airstream is one of the best, and how it would cater to the next generation of the RV buyer.

    The private Columbus college began to get to work, and after months and months of hard work, they got to show off the finished product that was named “The Pursuit” to a team of Airstream executives.

    The project included an Airstream trailer that was designed for a new mobile office/living space. In addition to the trailer design, other parts of the project included promotional materials, a social media campaign, Airstream-branded apparel, a documentary and an animated short among others. The project combined more than 100 students from all nine of the majors offered at the college.

    Airstream executives were “blown away” by the results and are now looking at ways to possibly manufacture the Pursuit in the future.

    Sanders RV Center

    If you love Airstreams as much as we do, come on down to J.D. Sanders RV Center! We offer numerous Airstreams for you to choose from that we are sure you will love.

    Visit our location at 12380 US Hwy 441 in Alachua, FL where you will see why buying from J.D. Sanders makes all the difference.

    In addition to quality RVs and trailers, we also feature a dedicated service department that is experienced and knowledgeable about everything RVs. 

    Need a new part? Check out our online parts store which carries thousands of parts that you may need before you hit the road this summer. 

    Come on down to J.D. Sanders RV Center today!

     

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